Word: subcompacts
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Dates: during 1980-1989
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...separate and distinct automobile for every price category. Since Chrysler can no longer afford the $1 billion it costs to build an entirely new model, it will eventually have to use its basic model, the K-car, as the building block for each of its four car sizes: subcompact, compact, intermediate and full size. Thus buyers have to be re-educated not to mind that their luxurious Chrysler may have started out as a lowly Plymouth...
...General Motors Corp. and Japan's Toyota Motor Co. are by far the biggest automakers in their respective countries and produce nearly 25% of the world's automobiles between them. So when the two giant firms signed a $300 million preliminary agreement last week to build a subcompact car in California, GM's U.S. rivals sensed a threat to their business and let out cries of alarm. The loudest came from Lee Iacocca, chairman of Chrysler Corp., which is counting on small cars to help fuel its comeback. Iacocca called the GM-Toyota arrangement "fundamentally...
...venture plans to start turning out 200,000 small cars a year in late 1984 in a GM plant in Fremont, Calif, that once employed as many as 6,000 workers but has been idle since March. The front-wheel-drive subcompact-quickly dubbed the Toyolet in Detroit-will be patterned on a new version of the Toyota Corolla and will sell for a base price of about $6,500. GM and Toyota will be equal partners in the plant, but Toyota has the right to pick the boss. The firms expect the enterprise to hire 3,000 workers...
Opponents of the deal maintain that those estimates fail to consider jobs that would be lost. They argue that the new subcompact would mean the end of GM's aging Chevette and thus the elimination of some 23,000 production and supply jobs. GM's rivals also contend that the new subcompact will eat into their sales and thereby reduce U.S. jobs even more...
...subcompact-size auto, which would be patterned after the popular Toyota Corolla, is to be assembled at a now closed GM plant in Fremont, Calif. About half the parts, including the all-important engine and drive train, would be made by Toyota in Japan. A second factory would be built next door to produce metal body parts. Production of the car, which would probably be marketed by Chevrolet dealers, is scheduled to begin in late...