Word: subcompacts
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Dates: during 1980-1989
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When the Yugo subcompact was introduced into the U.S. four years ago, its promoters billed it as the next Volkswagen Beetle. But last week Global Motors, importer of the Yugoslav-made car, filed for Chapter 11 bankruptcy protection. The car's initial allure was its low base price, which started at $3,990 in 1985 and is now $4,349. But the car ran into competition from South Korea's Hyundai Excel, which began selling...
...Sierra model. At the same time, a team at Ford headquarters in Dearborn, Mich., is working on platforms for a new generation to replace the midsize Taurus and Sable and the European Scorpio. A Ford design center in Hiroshima is working with Mazda to develop a replacement for the subcompact Escort, while a plant in Melbourne, Australia, is building the two-seater Capri sports...
...expert. Each partner brings strengths to the collaboration: in general Ford provides the styling while Mazda supplies engineering and manufacturing expertise. The first Mazda-engineered Ford, an $8,500 compact called the Mercury Tracer, appeared in March 1987 and was followed two months later by the two-door Festiva subcompact ($5,900). Last year cars that Mazda helped develop accounted for 3% of Ford's sales, and that percentage will rise substantially with the introduction of the Probe...
...Game didn't start with my cramming into a rented subcompact full of friends or with hopping onto a bus chartered by a Harvard undergraduate organization...
...successful or volatile than South Korea. The government has directed the growth of such huge industrial conglomerates as Hyundai and Daewoo, which manufacture cars, computers and other high-tech goods. Following the example of the giant Japanese manufacturers, the Korean companies have launched a determined U.S. invasion. Hyundai's subcompact Excel, which reached American shores last year, is the hottest-selling new imported auto in history. This summer, General Motors started selling small Daewoo cars under the Pontiac LeMans nameplate...