Word: subcompacts
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...lines did more than anything else to turn our industry upside down." But a major problem was what Henry Ford concedes to be "poor planning," and he accepts much of the blame. Four years ago, he said no to arguments that Ford should build a front-wheel-drive subcompact for the 1979 model year; front-wheel drive means shorter hoods, lighter weight and, consequently, less use of fuel. Concerned by the size of the investment gamble, Henry Ford demurred. That was a mistake. When the gas lines reappeared, and Americans shifted to small cars, Ford was still offering its decade...
...enough to skinny through to 1981, when President Lee lacocca is expected to bring out a series of front-wheel-drive compacts to compete with General Motors' successful X cars. By then, a new plant will also be producing small engines for Chrysler's popular but scarce subcompact Omnis and Horizons...
...June in 1978. For the same period this year, fewer than 3,000 Cougars have been bought-only 35 of them during the middle ten days of June. At Chrysler, sales of Dodge Aspens are down 30% for the year. The company's hottest autos are the subcompact Dodge Omni and Plymouth Horizon (up 55%). Yet production of these models is limited because their engines are supplied by Volkswagen, and the number is fixed at 300,000 for the year...
...cheery than at GM. The company had sales of $43 billion last year, and so far this year has man aged to hold its share of the market for U.S. makes, about 27%, vs. 60% for GM. Ford's compact Fairmont is moving well, but sales of its subcompact Pinto are down because of publicity over faulty gas tanks on earlier models, which sometimes exploded when hit from the rear. The much publicized ousting of Iacocca as Ford's president and the threatened lawsuits against Chairman Henry Ford II have also hurt. To scrub up its image, Ford...
Manufacturers are fine-tuning prices to help meet the federal Corporate Average Fuel Economy (or CAFE) standard of 19 m.p.g. for each company's entire line of cars in model year '79. The trick is to sell enough of the mini and subcompact models, averaging 28 to 30 m.p.g., to offset the heavier cars that get only 11 or 12 m.p.g...