Word: subcompacts
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Right on target too. Today, 70% of AMC's production is in the compact Hornet and the subcompact Gremlin. The little cars have turned out to be a particular hit with younger buyers. In 1967 the average age of an AMC car buyer was 62; today...
Through January and the first ten days of February, compact and subcompact cars as a group (including imports) captured more than half the market for the first time-53%, to be exact...
Ford this fall will introduce two new small luxury cars, one to be distributed by Ford dealers and the other to be sold by Lincoln-Mercury dealers. Chrysler last week finally confirmed that it plans a U.S.-built subcompact to supplement its Japanese-built Dodge Colt in competing against the Vega and Pinto. The new car will not be ready until...
...shouted Worthington, "you all know what we're up against! A subcompact gets 20 m.p.g. against 10 m.p.g. for a standard-size car, but we got to convince 'em that a standard's just as good. Throw some figures at 'em. Tell them that they're three times as likely to be injured in an accident if they're driving a subcompact.* Wait a little bit, and then say that with big-car prices down so much, they'd be foolish to sit cramped up in a small car ready to die ... Men, go out there and sell those...
...might otherwise prefer a larger car. The automakers are acting as if that might happen; they are converting to small-car production as fast as they can. GM last week temporarily closed 16 big-car assembly plants and laid off 137,000 workers; meanwhile it is expanding production of subcompact Vegas by 40% in the 1974 model year. Chrysler Corp, is temporarily closing three of its big-car factories next month, and converting one from production of standard-size Plymouth Furys and Dodge Monacos to compact Valiants and Darts. American Motors, the smallest of the carmakers, has been prepared...