Word: subcompacts
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...certain amount of dissatisfaction among automakers that the annual changes add so much to their bills for tooling and marketing. The consumerism movement has also made customers more concerned about prices and less interested in change for the sake of change. Last week G.M. announced that its new subcompact car, which is called Vega 2300 and is scheduled to roll out next September, will not look any different for at least four years...
Sawed-Off Station Wagon. Last week American Motors showed off the first subcompact, the Gremlin.* It was, said A.M.C. President William Luneberg, purposely designed to be "a contentious car, and nobody will be neutral about it." That may well be true. On the outside the Gremlin resembles a sawed-off station wagon, with a long, low hood and swept-up rear, and is faintly reminiscent of the original Studebaker Avanti. Though the Gremlin is only two inches longer than the 159-in. Volkswagen, the elongated hood makes the difference seem considerably more. It is 10 in. wider than a Volks...