Word: subcompacts
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...time when GM's domestic products are drawing mixed reviews, GM Europe's new cars and engines have garnered glowing write-ups in the auto-savoring European press. The manufacturer's success is owing in large part to the successful redesign of its market-leading subcompact, a car class in which the parent company has produced notable failures like the Chevrolet Chevette. The GM Europe subcompact, which goes by the names Opel Kadett and Vauxhall Astra, is now selling at the rate of 630,000 cars a year, making it the best-selling GM car in the world...
When the Yugo subcompact was introduced into the U.S. four years ago, its promoters billed it as the next Volkswagen Beetle. But last week Global Motors, importer of the Yugoslav-made car, filed for Chapter 11 bankruptcy protection. The car's initial allure was its low base price, which started at $3,990 in 1985 and is now $4,349. But the car ran into competition from South Korea's Hyundai Excel, which began selling...
...Sierra model. At the same time, a team at Ford headquarters in Dearborn, Mich., is working on platforms for a new generation to replace the midsize Taurus and Sable and the European Scorpio. A Ford design center in Hiroshima is working with Mazda to develop a replacement for the subcompact Escort, while a plant in Melbourne, Australia, is building the two-seater Capri sports...
...expert. Each partner brings strengths to the collaboration: in general Ford provides the styling while Mazda supplies engineering and manufacturing expertise. The first Mazda-engineered Ford, an $8,500 compact called the Mercury Tracer, appeared in March 1987 and was followed two months later by the two-door Festiva subcompact ($5,900). Last year cars that Mazda helped develop accounted for 3% of Ford's sales, and that percentage will rise substantially with the introduction of the Probe...
...Game didn't start with my cramming into a rented subcompact full of friends or with hopping onto a bus chartered by a Harvard undergraduate organization...