Word: subconsciouses
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¶While FCC scanned the air waves for any trace of an adman's use of "subliminal perception" in a pitch to the viewer's subconscious mind (TIME, Nov. 18). one TV station announced that it has been trying the technique for two months. WTWO in Bangor, Me...
The dream of the television pitchman is wondrously simple: to get painlessly but surely inside the viewer's head. To make the dream come true, two young companies are peddling "subliminal perception," the psychological phenomenon whereby a sight too fleeting to register consciously takes root subtly in the viewer...
Sensing the Mystic. Religion of a far less earthbound frame was also a prime concern of Germany's Blane Reiter (Blue Rider) group centered at Munich, which strove for what Franz Marc called "sensing the underlying mystical design of the visible world." But what looked like a new dawn...
Psychologists have long known that a person sees more than he realizes. The brain registers impressions that flash past too quickly to be consciously noted, uses the subconscious impressions to shape opinions and ideas. This week a New York University psychologist told how subconscious sight was used to fool subjects...
Spence thinks that "subliminal registration," e.g., below the threshold of consciousness, can work even without the subject's cooperation. Thus, ambitious opinion shapers of the future might possibly sell their political candidate-or breakfast food-by the supersoft-sell method of subconscious sight, flashing their slogans into living rooms...