Word: subgrouping
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That was the whole point -- yuppies were always somebody else. Almost no one fit all the requirements of age (young), income (high), geography (urban), attitude (selfish) and affectations (Filofaxes and yellow power ties). Yet the fascination with charting the tastes of this subgroup was easily explainable. "Yuppies live in the fashionable neighborhoods of large urban areas," says Brad Edmondson, editor of American Demographics. "That's also precisely where editors and TV producers live...
Step one for the tobacco industry has been to refocus its marketing strategy. Starting with the premise that only a total ignoramus would start smoking, R.J. Reynolds Tobacco Company has targeted a minimally educated demographic subgroup: 18 to 24-year-old, white, blue-collar women, a.k.a. "virile women," one of the few groups within which smoking is increasing. (In reality, "18 to 24-year-old" is a euphemism for "teenage," the age group that includes fully nine out of 10 new smokers...
...remedy these problematic attitudes towards mathematical education in America, Gleason has become involved with the Mathematical Science Education Board, a subgroup of the National Research Council (NRC), a Washington-based organization designed to promote the study of math and science in American schools and industry...
...surprised on another occasion to hear the Soviet leader comment about the invasion of Afghanistan: "It was a mistake." (He was later to call Afghanistan a "bleeding wound," but in public he still justifies the invasion.) In the same year, however, Gorbachev served on a Politburo crisis- management subgroup that sought to justify the Soviet downing of a Korean Air Lines passenger jet by asserting that the plane had been on a spying mission...
...these doubly cursed patients frequently show up in psychiatric hospitals and emergency rooms, they are unlikely to get much help. "These are the troublemakers," says Talbott, "the ones that everyone has given up on." Thanks in part to the easy availability of street drugs and alcohol, this hard-core subgroup is rapidly growing. "Twenty-five years ago you didn't have this problem, especially among the young," he notes...