Word: subhead
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...punch line to the joke in the subhead,which was common at the time, was "try again...
...unfinished story and thus is unsuited for a multi-media mag. Everything inside comes in boxes, sort of like a Kellogg's Snack Pack. Your eyes get stuck in these armored safes of print, where everything is lined off, column from column, picture from print, headline from subhead. Milton Glaser just wouldn't get along with Jerry Brown--you gotta flow, Miltie...
...gratifying to see my husband's report on federalism cited in your "Marble-Cake Government" Essay [May 27]. But he would have argued with your subhead: "Washington's New Partnership with the States." As he made clear, the partnership is as old as the states. There has always been an intermingling of functions, though it is more accelerated and visible...
...Last Word. Crowed a Mail editorial over its icy ace: "He is among the great reporters of the world." The Express could not stand this, last week struck back with a new contest. YOUR TRIP TO THE SOUTH POLE, ran a Page One headline (then a subhead FOR OF COURSE EVERYBODY'S DOING IT). Said the story: "The winner wouldn't be alone when he got there. These days politicians-even entertainers!-are flying in 'on the milk run' almost every day. WHY DON'T YOU GO TOO!" Next day the Express announced the details...
...WILL THE BIRD FLY?, a report on the stock market that concluded sagely: "There was solid ground for fogbound uncertainty." In McGraw-Hill's Business Week, an inquiring headline writer last week achieved a fogbound classic. Asked the head: INFLATION OR DEFLATION? Answered the boldface subhead: "Washington policymakers see the signs pointing both ways. But most economists agree that neither one is inevitable...