Word: subhead
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...seem to be writing detractions of your red-bordered cover [TIME, Jan. 31, Feb. 14, April 18. May 2, 9, and June 13], I wish to offer a constructive suggestion. Your cover is already red and white, so why not print the word TIME in blue? Then change your subhead from "The Weekly Newsmagazine" to "The National Weekly" (this also in blue...
...part, we have been waiting timorously for Harvard to sever relations with the Herald Tribune. On the story of the suppression in Boston of "An American Tragedy," this subhead appeared: Bookseller Declares 98 per cent, of 300 Sold Went to Adults, Rest to Harvard Students--N. Y. Herald Tribune April...
...invite your attention, please, to an apparent error on p. 21 (TIME, Nov. 29), under the heading MEDICINE, subhead "At Sea." The caption "USS" means "United States Ship" and is applied ONLY to ships of the Navy. The caption "SS" means "Steamship" and is used when referring to merchant vessels. Neither the Eastern Glade nor the West Calumb is a vessel of the United States Navy. The fact that the health of the crew sort of depended upon the Captain's knowledge of medicine, might create the wrong impression among civilians?fathers, mothers or other relatives of officers and enlisted...
Readers of the Boston Herald were puzzled at first to know what to make of the subhead but, schooled by long practice to deal with such typographical vagaries, they quickly saw that the line of small type belonged under a headline farther down the page...