Word: subheads
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Dates: during 1930-1939
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...Identify yourself early and firmly with a national issue. Herbert Hoover's unique feat of getting elected on "American individualism" without ever letting his stand on any national issue be known, is not likely to be duplicated soon. Highly recommended as an issue this season is any distinct subhead of the Economic Situation. Senator Wag-ner of New York, himself hopeless as a candidate, has pre-empted the Unemployment subhead in the Senate for the time being but might be persuaded to share it with the right Democrat. His friend Governor Roosevelt has spoken for Unemployment Insurance...
First article was headed "Tsaa-a, Tsaa-a, Tsaa-a," a phrase cryptic until from subhead and text the reader learned that "Tsaa-a" is the cry of the buyer of pigs in the great basal U. S. industry of Packing, which the article expounded, haunch, paunch and squeal, with impressionistic photographs of the Chicago stockyards in action by able staff photographer Margaret Bourke-White...