Word: subheads
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Dates: during 1950-1959
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...Last Word. Crowed a Mail editorial over its icy ace: "He is among the great reporters of the world." The Express could not stand this, last week struck back with a new contest. YOUR TRIP TO THE SOUTH POLE, ran a Page One headline (then a subhead FOR OF COURSE EVERYBODY'S DOING IT). Said the story: "The winner wouldn't be alone when he got there. These days politicians-even entertainers!-are flying in 'on the milk run' almost every day. WHY DON'T YOU GO TOO!" Next day the Express announced the details...
...WILL THE BIRD FLY?, a report on the stock market that concluded sagely: "There was solid ground for fogbound uncertainty." In McGraw-Hill's Business Week, an inquiring headline writer last week achieved a fogbound classic. Asked the head: INFLATION OR DEFLATION? Answered the boldface subhead: "Washington policymakers see the signs pointing both ways. But most economists agree that neither one is inevitable...
...CRIMSON regrets any false impression given by the subhead "CRIMSON Idea." The story itself said, "The idea for the vacation arose almost simultaneously with the CRIMSON and the Student Council...
...quote the subheading of the article in your magazine: "Savings & Loan Men Teach Bankers Lesson." One might just as well subhead an article with the catch phrase, "Plumbers Teach Carpenters a Lesson" . . . There is not a single thing which has been done by S & L men which could not have been done by bankers if banks were free to invest all of their savings deposits in mortgages, and if they were [as] free from the payment of income taxes...