Word: subheads
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...Identify yourself early and firmly with a national issue. Herbert Hoover's unique feat of getting elected on "American individualism" without ever letting his stand on any national issue be known, is not likely to be duplicated soon. Highly recommended as an issue this season is any distinct subhead of the Economic Situation. Senator Wag-ner of New York, himself hopeless as a candidate, has pre-empted the Unemployment subhead in the Senate for the time being but might be persuaded to share it with the right Democrat. His friend Governor Roosevelt has spoken for Unemployment Insurance...
First article was headed "Tsaa-a, Tsaa-a, Tsaa-a," a phrase cryptic until from subhead and text the reader learned that "Tsaa-a" is the cry of the buyer of pigs in the great basal U. S. industry of Packing, which the article expounded, haunch, paunch and squeal, with impressionistic photographs of the Chicago stockyards in action by able staff photographer Margaret Bourke-White...
...TIME, Aug. 29, under the subhead "In London" TIME omitted one biblical Quotation that might well have been quoted. It is that of the hypocritical Pharisee, Oh, Lord, 1 thank Thee that I am not like the rest...
Stop saying "towards." p. 28, TIME, Aug. 29, under "The Legion Abroad," second column, subhead, "Plans." You not only would conserve space by using the word "near" but .... Oh, well, you know...
...toned down for the Tribune's New York offspring (Daily News), gloated over "the pottery barrage and the volley of language which accompanied it?language familiar to the gaudy-sashed lumberjacks but seldom heard at social functions." There was a besmirching leer in the Tribune's subhead: "Four Trucks of Booze." And when the bride and groom retired to the top floor of the Hotel Shelton, Manhattan, a Tribune correspondent was alone in smirking: "There was no throwing of plates or potato salad?probably because Mrs. Fifi Potter Stillman . . . was not along. But in the late afternoon, while reporters grouped...