Word: submarket
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...Nick Gibson, analyst at Games Investor Consulting, says that while the $7.85 billion RPG market is expected to increase by a healthy 27% this year, the micropayments submarket will grow by an even more robust 40% to 50%. That's partly because customers seem to prefer not being locked into playing just one or two online games by stiff up-front charges and subscriptions. And, freed from paying a set fee each month, some players actually end up spending more. Four years ago, Shanda Interactive Entertainment, China's biggest online-game developer, ditched subscriptions for the freemium model and turned...
...economics and now stars in her own Polish-language TV show in Dublin. Ireland, she says, has given her opportunities she could only dream of at home. Sure, she would be ready to go back "if the job is there." But Ireland's 150,000 Poles form a viable submarket for Polish-language media. Chudzicka is like the majority of expatriate Poles, who have at least a secondary education, if not a university degree. Most are working at jobs--in hotels and restaurants, construction and agriculture--well below their skill levels but are earning far more than they could...
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