Word: subregular
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...their excess gasoline by wholesaling it to private-brand operators, who then underpriced the big firms' stations by 2? or 3? per gal. The independents began to grab off 20% of the business in some areas. Last year, to protect their own stations, Gulf introduced its "subregular" Gulftane, and Sun brought out its Blue Sunoco 190, which compete directly with the independents' prices. Other major oil companies also cut prices, financed the local fights by keeping prices high at their stations on superhighways...
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