Word: subs
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Compaq (1997 revenues: $24.6 billion) survived a near collapse a few years back to become the world's leading PC provider. Last year the company, based in Houston, brought home computing to the masses by popularizing the sub-$1,000 PC. Digital, a legendary innovator in the 1970s and '80s and a legendary disaster in the '90s (it flat missed the PC revolution) had few options. Now Compaq can couple its manufacturing and marketing savvy with Digital's high-end technology and global sales and service reach. Compaq will rely less on hardware, an advantage in an industry whose prices...
Joel, an underachiever who lives with his mother and works at the Sub Shop, is intelligent but becalmed, up to his elbows in chopped lettuce and mayonnaise. His friend Will, a decent fellow, is a not-very-good businessman who manages his father's box factory and hangs on to the glossy life with his fingernails. But it's all spinning, faster each year: subdivisions, Sub Shop, Joel's raggedy '69 Impala, the box factory, the sad, slutty daughter of an old girlfriend so beautiful, so sad, that even then, back in high school, it hurt to look...
...addition, stories were put in large, rectangular boxes; bylines were moved flush left and sub-bylines were added; the banner was enlarged; more of a contrast was made between the headline and text fonts; and the number of front-page stories was decreased...
...related effort, an AEO sub committee has completed a survey of condom availability on campus and plans to issue recommendations, Frazier says...
...Sub-$1,000 PCs The theory went like this: as the price of whiz-bang computers falls, demand will rise even faster. Looks like the theory was actually right. By autumn PC makers from Compaq to Hewlett-Packard to IBM were offering robust multimedia machines for less than $1,000--and nearly a third of all new PCs sold fell into that range...