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Along with Alka-Seltzer, Volkswagen, Avis, and Chun King chow mein pointed the way. If critics were to categorize commercials in the manner of plays or films (and why not?), they would find a variety of styles and sub-styles. For a start, one can discern...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

Like its promotion, the picture is witless and pointless. Worse, it is also sexless. In the title role of a bored sub urban housewife, Anne Jackson prattles endlessly to the camera about love and commuting, but never manages to make a connection with the audience or her fellow players. As an oversated movie-star seducer, Walter Matthau-unglamorous, unamorous and unfunny -galumphs around with his shirt off, revealing a physique as saggy as the script. A busy actor these days, Matthau also stars in a current box-office hit, The Odd Couple (TIME, May 3). Thus, in a single season...

Author: /time Magazine | Title: Theater: The Secret Life of an American Wife | 7/5/1968 | See Source »

...Johnson has placed himself in the past tense. His Government juggernaut is grinding perceptibly to a halt. In one department after another, planning for the future has all but stopped, and underlings are busying themselves with housekeeping chores while they await Johnson's successor. "We are," said a sub-Cabinet man, "looking after personnel matters." Personal matters, too. The best Johnson men are being lured away by industry and academe. Of 14 young lawyers in one group, five have already made plans to leave. Somnolent is the word for the State Department, where one official declared: "This simply...

Author: /time Magazine | Title: Nation: L.B.J.: LENGTHENING SHADOWS | 6/28/1968 | See Source »

...course for Miami Beach, 4,100 sea miles distant. For 84 days, Vihlen bobbed and tossed in the prevailing easterlies, subsisted on little else but bread and water, yet kept his sea legs and once happily waved greetings to a curious U.S. submarine. All he asked of the sub skipper was a slice of roast beef, but the galley was closed. For all his bold self-sufficiency, Vihlen's long journey came to a saddening landfall: though within sight of Miami, he was unable to buck the powerful northward flow of the Gulf Stream and the offshore westerly winds...

Author: /time Magazine | Title: People: Jun. 28, 1968 | 6/28/1968 | See Source »

...committee on the condition of Harvard's existing athletic facilities, c) a committee on the future of the Harvard House system, d) a committee on creating a program of Afro-American studies at Harvard, e) a committee on the uses of computers in Harvard instruction, and f) a sub-committee of the established Committee on Houses which took up the impact the opening of a 10th Harvard House in 1969 will have on the existing Houses and on off-campus living at Harvard...

Author: By Glenn A. Padnick, | Title: If in Doubt, Create a Faculty Committee | 6/13/1968 | See Source »

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