Word: substandard
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Dates: during 1920-1929
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...continuity of progeny in the management meant continuity of operation policy. Said President Joseph Bernard Shea recently: "The store's merchandising, policy demands complete stocks of medium and better grade merchandise, and places importance on style leadership. Seconds and substandard or imperfect merchandise are not bought, sold or advertised. The store is a regular and consistent advertiser, combining style and price appeal with greater emphasis on regular year-round business than upon special sales. The present trend away from sale stores and sensational price appeal and toward businesses with established standards of quality and value greatly favors the growth...