Word: subteen
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...sort of clientele that is welcomed at the paneled doors of a typical corporate law firm. It includes runaways, drifters, glue sniffers, battered children and subteen prostitutes, many rejected by their parents and in trouble with the law. Until recently, they had few legal rights and not many more attorneys interested in protecting them...
...surprise, it is Linda Ronstadt who has made herself one of the biggest individual rock draws in the world. Elton John, Stevie Wonder, John Denver, Paul McCartney and Peter Frampton, among others, are bigger. Then comes Linda, the chicklet who shows up onstage wearing peasant blouses, cutoff jeans, subteen knee socks and track shoes to sing Love Is a Rose and That'll Be the Day. She is dead serious about her music, but the superstar nonsense amuses her; once she kidded her Moonbeam McSwine reputation by posing for an album cover in a barnyard with a couple...
...including candlemaking outfits. Boys want Evel Knievel ($ 15) as well as Big Jim and Big Jack dolls, and girls ask for Baby Alice, a creature who eats gel, which then comes out on its diaper, and a Barbie doll with a real hair dryer run by batteries ($15). The subteen set also wants records: the Osmond Brothers, David Cassidy, The Jackson 5, Andy and David Williams, and the Carpenters. Unlike their hard-rock counterparts, the young idols come on as shy homebodies, and their songs tend to be sweet and wholesome, like Rick Springfield's latest: "Cos having someone...
Bubble-gum music is the latest confection created for the subteen market, which accounts for about one out of every four single records sold. These customers, who range from high school freshmen all the way down to third-graders, are the displaced persons of the rock revolution. Today's groups sing about such everyday teen-age concerns as war, alienation, racism and narcotics. But to quite a few subteens, especially the more sheltered ones, having a social conscience means worrying about getting home by 10 p.m., grass is just grass, sex is necking, and the byword...
...GOLDEN YEARS (Decca). It seems incredible that Brenda Lee has been atop the subteen heap for ten years, but here's the anniversary album to bear witness. Now 21, Brenda simply won't gwow...