Word: suburban
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Dates: during 1950-1959
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...straight-backed figure, in long, lavender coat and jeweled turban, stalking through the rubble of wartime London with her inevitable, restless, prying umbrella, authoritative as a royal mace, or the sight of the old Queen pottering in & out of antique shops, slipping into the back row of suburban movie theaters, sweeping down Pall Mall in her towering automobile. "I think they call it a Daimler," she told a bemused G.I. to whom she gave a ride...
Even now, the retailers are again faced with a parking problem. They have not built their suburban lots large enough. In an ever-changing industry operating at a helter-skelter pace this lack of planning represents one of the crying needs of the retail trade. The business has never had and may never have the chance to catch up with itself, relax, and plan...
...move has only served to heighten the ulcer-forming problems of the merchandising executive. All the old problems of daily sales reports, increased expense problems, profit responsibilities, slow selling merchandise, fashion trends, and long hours have taken on a new suburban slant. The result has been to make the retailer's job one of the toughest and most unpredictable in any field. Rapid turn overs in executive positions are the rule, not the exception...
Other industries have proved the advantages of personnel departments, modern advertising, and detailed record keeping; retail trade is now trying t catch up. Executives expect the next large improvement to come in the application of electronics to the industry. Rapid expansion to the country and suburban areas is proving all the while the necessity for having top men in store management and control, as well as in buying and selling. Expansion, of course, means more demand for college graduates to fill additional posts...
...from baby pins to refridgerators from bathing caps to water sprinklers. It involves all kinds of humanity; it faces all kinds of problems. It is a dynamic proposition.Photos Courtesy of FORTUNEThis project, being constructed north-west of Chicago, typifies the Leviathan trend in modern department stores. Located in a suburban area, it provides parking space for over 7,000 autos...