Word: suburbanism
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Dates: during 1950-1959
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With the nearest big city distraction forty miles away, Colgate can concentrate on its task of producing each year the well-rounded fathers and husbands for 1300 families of tomorrow. Drawing heavily on Westchester Country, Long Island, and suburban Connecticut for its students, the college is oriented toward the development of a typed family man. That type is the upper middle class...
True to the task of molding the complete man of suburban society, Colgate demands certain skills in exchange for a degree. There are, naturally, the usual swimming and language requirements. But the Colgate graduate must go beyond these bare essentials for civilized living; he must play a decent game of golf and tennis. Accordingly, those who cannot pass an initial test, spend a part of their time on the college's links and courts until they are skilled enough in the sports to sell insurance, or even bonds...
Naturally, a college group which, in a few years, will be concentrating on the care and maintenance of expensive suburban children and station wagons does not go in for radical thought or action. From the first orientation week, freshmen learn the value of conformity. They dress in T shirts and zippered jackets, always wearing a required black tie and maroon beanie, and together they develop the cherished and much-vaunted Colgate spirit...
...Marcus sales from $2,600,000 a year in 1926, the year he joined the family sales force, to their present $20 million level. He now hopes to boost them 25% with the new $7,500,000 addition to the main store (he opened a new $1,600,000 suburban branch...
...Folksy Touch. As one of some 111,000 U.S. radio "hams" (his call letters: W9UG), Turner operates a mass-production listening post in a barn next to his suburban Northbrook home. With the help of a technician, three 35-foot directional antenna masts, eleven short-wave receivers (six are permanently tuned to catch Moscow, London, Paris, Seoul, Buenos Aires and Melbourne) and three tape recorders, he collects most of the short-wave signals aimed...