Word: suburbanity
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Dates: during 1970-1979
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...shifting their advertising dollars into weekly newspapers, spot television and radio, magazines and billboards; some of those dollars may never return to the dailies. Thousands of New Yorkers began reading the Rev. Sun Myung Moon's slickly professional News World or the Gannett Co.'s strike-born suburban daily Today and may stay with them. Others may do without newspapers altogether, as happened after the 114-day strike of 1962-63, when some 400,000 New Yorkers lost the newspaper habit...
...justly adored as Mary Tyler Moore. During the past 15 years she has become an unpretentious symbol of sophistication in a medium where that quality is usually considered a punishable offense. As Laura Petrie, the slightly daft heroine of the classic Dick Van Dyke Show, Moore demonstrated that sitcom suburban housewives did not have to be domestic ninnies chained to a kitchen sink. With her easy wit and sturdy intelligence, almost single-handed she brought TV out of the Lucille Ball-Donna Reed...
Many of the malls were convenient, innovative and handsome. Indeed, the shopping center became a glittering symbol of a modern, efficient America. But even some of its early promoters have had a change of heart. Architect Victor Gruen, who designed suburban Detroit's Northland and Eastland, Chicago's Randhurst and Philadelphia's Cherry Hill, as well as other successful shopping centers, is disillusioned with the ugliness and fast-buck approach of many projects. Says he: "I refuse to pay alimony for those bastard developments...
...Federal Government, too, apparently wants to discourage the proliferation of suburban malls that threaten the vitality of urban centers. Several federal agencies, by refusing to provide money for access roads and other necessary improvements, recently helped block proposed malls that would have competed with the redevelopment plans of Charleston, W. Va., and Duluth, Minn. The Government has also pitched in more directly, providing grants to over 100 cities in hope of helping downtown store owners. Meanwhile, the Department of Housing and Urban Development is encouraging big retailers like Sears, Roebuck to expand operations within the cities. This need not involve...
...true Lois finally surfaces in the song, "What I've Always Wanted," when two female members of the chorus hand a crooning Lois pampers, and an A&P shopping bag, a plastic toy train, all the accoutrements of the suburban housewife...