Word: suburbias
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Dates: during 1960-1969
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...every cookbook, there are 50 kookbooks, with titles like The Galloping Gourmet, What Cooks in Suburbia, Wolf in Chefs Clothing, Feed the Brute, Wurst You Were Here, and Abalone to Zabaglione. Apparently, publishers will publish anything that has recipes in it. There is a recent book called Fine Food, Wine, and Pickled Pine, for example, which is subtitled "The Story of Coventry Forge Inn" and contains a chapter headed "Our Recipes-Haute and Not so Haute." The negative approach is big these days. Holt, Rinehart & Winston has put out The Madison Avenue Cookbook "for people who can't cook...
...Suburbia's Lawns. The biggest attraction the U.S. has for overseas companies is its highly developed market for sophisticated products; often foreigners buy into a U.S. company to get an established trade name and marketing network. One of the main advantages that Italy's Olivetti gained from buying the money-losing Underwood Corp. was its office-machine sales organization. Hopes of spreading its fertilizer on U.S. suburbia's broad lawns led Britain's Fisons Ltd. to buy an 80% control of Doggett-Pfeil Co., a New Jersey garden-supply producer. France's largest electronics firm...
...family explosion comes from an unexpected quarter. In contrast to Robert, the Harmsworths' own little girl of 10, Julie, is all sweetness and instant obedience. But even Julie proves to have an ego. Bored with drab suburbia, she asks to go to New York. Malcolm considers the city vaguely, sexually menacing, and refuses. In exasperation. Julie strips off her clothes in front of a visiting clergyman, shattering her parents' illusion of a pure, desexualized love...
...another, whether they wither away, become dormitories in suburbia or merge with neighboring communities, the small towns of old are vanishing, and with them will vanish one dimension of the nation's life. The small town had its defects as a place to live in, and urban Americans who know it only from the pages of Sinclair Lewis, Sherwood Anderson and other look-back-in-disgust fiction-eers are likely to think of the small town only as narrow, ingrown, stunting. But for many, life there had its compensations -countryside within walking distance, acquaintances rather than hurrying strangers...
Truck sales have received their biggest boost from the steady spread of suburbia, which has created a need for more and more light and compact delivery trucks; last year such trucks accounted for three-fourths of all truck sales. Other segments of the industry are also growing fast. The share of long-distance freight transported by truck has risen to 23% from less than 10% 20 years ago, a trend that means a growing market for heavy-duty haulers. The healthy construction industry and the federal highway program increase the demand for big trucks...