Word: suburbias
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Dates: during 1960-1969
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...they couldn't join Hearst they would lick him. This Week, their competitive supplement, began life with 4,293,000 circulation-about two-thirds of American Weekly's-and has been growing sturdily ever since. Other national supplements came along: Parade in 1941, Family Weekly in 1953, Suburbia Today in 1959. What had been a comfortable 40-year monopoly for American Weekly turned abruptly into a survival fight...
Whether the American Weekly can survive even after surgery is open to argument. "A supplement," says Ernest Heyn, now editor in chief of Family Weekly and Suburbia Today, "is only as strong as the pattern of its newspapers." The Weekly must now draw its strength from the Sunday editions of a newspaper empire that has been dwindling away for 25 years...
What woman wants to spend three decades wondering "Who needs me?" Surely not the U.S. college girl of 1961, says Mary Bunting: "She won't model herself on anyone who has rejected good family life or who has rejected an intellectual life to be a housewife in suburbia. What she needs to see is the person who has managed both." The girl must find marriage, but she must also find what Mary Bunting calls "the thing that's most important-having something awfully interesting that you want to work on awfully hard...
...wonder is that this ordinarily mild-mannered, suburbia-chained father, who even admits that his swimming pool is "my status symbol," is able to punch so hard. Borne to fame in World War II on the shoulders of his famed G.I. cartoon characters, Willie and Joe, Mauldin seemed dashed and aimless once the smoke of war had cleared away. "My life has been backwards," he says. "Big success, retirement, and now I'm making an honest living." Starting a brand-new career three years ago at the Post-Dispatch, he has risen to the top of his profession, using...
This is the latest exposition of U.S. fiction's post-Socratic theorems: Find Thyself and Express Thyself. From Madison Avenue to Greenwich Village, from suburbia to Sunset Boulevard, the heroes of unnumbered novels are digging for their treasured psyches. In most instances, there is no treasure worth unearthing, all of which leads to another popular precept: Pity Thyself...