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...Suburbia's Lawns. The biggest attraction the U.S. has for overseas companies is its highly developed market for sophisticated products; often foreigners buy into a U.S. company to get an established trade name and marketing network. One of the main advantages that Italy's Olivetti gained from buying the money-losing Underwood Corp. was its office-machine sales organization. Hopes of spreading its fertilizer on U.S. suburbia's broad lawns led Britain's Fisons Ltd. to buy an 80% control of Doggett-Pfeil Co., a New Jersey garden-supply producer. France's largest electronics firm...

Author: /time Magazine | Title: Investment: Welcome Invaders | 5/24/1963 | See Source »

...family explosion comes from an unexpected quarter. In contrast to Robert, the Harmsworths' own little girl of 10, Julie, is all sweetness and instant obedience. But even Julie proves to have an ego. Bored with drab suburbia, she asks to go to New York. Malcolm considers the city vaguely, sexually menacing, and refuses. In exasperation. Julie strips off her clothes in front of a visiting clergyman, shattering her parents' illusion of a pure, desexualized love...

Author: /time Magazine | Title: Books: A Surfeit of Love | 5/3/1963 | See Source »

...another, whether they wither away, become dormitories in suburbia or merge with neighboring communities, the small towns of old are vanishing, and with them will vanish one dimension of the nation's life. The small town had its defects as a place to live in, and urban Americans who know it only from the pages of Sinclair Lewis, Sherwood Anderson and other look-back-in-disgust fiction-eers are likely to think of the small town only as narrow, ingrown, stunting. But for many, life there had its compensations -countryside within walking distance, acquaintances rather than hurrying strangers...

Author: /time Magazine | Title: Communities: The Train Doesn't Stop Here Anymore | 2/15/1963 | See Source »

Truck sales have received their biggest boost from the steady spread of suburbia, which has created a need for more and more light and compact delivery trucks; last year such trucks accounted for three-fourths of all truck sales. Other segments of the industry are also growing fast. The share of long-distance freight transported by truck has risen to 23% from less than 10% 20 years ago, a trend that means a growing market for heavy-duty haulers. The healthy construction industry and the federal highway program increase the demand for big trucks...

Author: /time Magazine | Title: Industry: Thundering Trucks | 2/8/1963 | See Source »

There were always a few hostess gowns around, worn by the outré set, but in recent months, the revolution in chez nous apparel has spread to split-level suburbia and high-level city apartments. Although the one-piece version looks like a bathrobe and feels like a bathrobe, it is not a bathrobe because it 1 ) is not worn over a nightgown, and 2) costs more. But the price of hostess gowns is dropping as swiftly as their popularity is rising; last week Gimbels in Manhattan showed models costing less than $15 in its store windows. Fast catching...

Author: /time Magazine | Title: Fashion: Out of the Bedroom | 11/30/1962 | See Source »

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