Word: subway
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Dates: during 2000-2009
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...strong reputation for freshness, grew its share to 13.2% in 2001, up a point and a half since 1998, according to industry research group Technomic. (Perennial runner-up Burger King's share dropped to 18.5% from 20.4% during the same period.) Heightened competition from the likes of Subway, which has dethroned McDonald's as nationwide champ in total stores with 13,101, has added to the McWoes. Subs and other custom-made sandwiches are growing 12% a year as a fast-food category vs. a paltry 2% to 3% for burgers. Meanwhile, a range of upstart "fast casual" restaurants such...
...overreliance on regional campaigns have resulted in a diffuse, largely ineffective message. "Our marketing has become too democratic," says Irwin Kruger, a New York City franchisee, who this week will open his massive McDonald's in Times Square, complete with a video-laced menu board, flat-panel displays with subway maps and movie schedules, and his own creation, Mini McDonuts...
...spare change, and when I said I didn’t have any, he said to call him on his cell when I did. Why fat people order five buckets of chicken and a Diet Coke. Why skydivers bother wearing helmets. Why all the people that sing in the subway have...
...strong reputation for freshness, grew its share to 13.2% in 2001, up a point and a half since 1998, according to industry research group Technomic. (Perennial runner-up Burger King's share dropped to 18.5% from 20.4% during the same period.) Heightened competition from the likes of Subway, which has dethroned McDonald's as nationwide champ in total stores with 13,101, has added to the McWoes. Subs and other custom-made sandwiches are growing 12% a year as a fast-food category vs. a paltry 2% to 3% for burgers. Meanwhile, a range of upstart "fast casual" restaurants such...
...overreliance on regional campaigns have resulted in a diffuse, largely ineffective message. "Our marketing has become too democratic," says Irwin Kruger, a New York City franchisee, who this week will open his massive McDonald's in Times Square, complete with a video-laced menu board, flat-panel displays with subway maps and movie schedules, and his own creation, Mini McDonuts...