Word: subway
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Dates: during 2000-2009
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...oily hair, P&G has reclassified each kind of the shampoo based on the style consumers are looking for, from straight to curly to thicker. Olay, which has shed its greasy "Oil of" moniker, created early buzz about its Daily Facials cleansing cloths by handing out samples at subway and bus stations and airports filled with sweaty commuters. The cosmetics division helped build demand by rolling out Tiny Tries, which are small, low-risk samples that cost its loyal teenage customers just over...
...Plotkin got on the subway in Brooklyn, where he lives, and headed off to work...
...some point it was time to get on a subway or a plane. And that first ride, that first flight, was the first step back to Now. The blood banks had so much blood in the fall, they were throwing it out, but by Christmas some were putting out emergency calls because donations were lower than a year before. There was no baby boom nine months later. The markets survived the attacks, but not the crooks. The diabetics who craved the comfort of sundaes have gone back to watching their diets. The survivors are bickering over the payouts. The city...
...night, but each seeks to transcend the ordinary by excelling with indomitable spirit. Those rabid Yankee fans, like one of my co-workers at ABC, at once express their individuality and collective identity through their almost-excessive paraphernalia and fanaticism. Even the owner and manager of the local Subway franchise lives a second life. As a day trader, he most likely makes more money and derives more excitement playing the volatile stock market than managing his “sandwich artists...
...received, TiVO can be found in only 400,000 households, so there is still time for advertisers to find a solution more innovative than simply slipping their products into our favorite shows. For example, the most brilliant advertisement I saw this summer was through the dingy windows of the subway between 14th to 23rd St. Created for Target, the ad consisted of hundreds of lights mounted on the tunnel walls, so that when you speed through, you see an animated show. Unlike movie-goers, subway riders are one captive audience that would be happy to see a few amusing advertisements...