Word: subway
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...know Jared. He's the guy in the Subway commercials who lost 100 lbs. in three months by eating two subs a day. Now here's a question: Why do you know Jared? Of all the stories out there, why did Jared's land on Oprah, get a book deal, help push Subway sales up 18% in one year--why does it persist in the pop lexicon seven years later? Or, more to the point of anyone in the business of selling ideas (manager, fund raiser, coach, parent): How do you get your message to resonate as loudly as Jared...
...most commendable element of the MBTA’s proposed fare increases isn’t their relative moderation; it’s their remarkable fairness. While the cost of the bus alone will rise by $0.35, and the subway by $0.45, bus-to-subway transfers will be included in the price of a subway ride, meaning that the cost to those who commute downtown and need to take a bus to get to a subway station will actually fall from $2.15 to $1.70. Many of Boston’s lowest-income residents fall in this category; these system users?...
...riders. Regular riders will be able to obtain and register reusable plastic CharlieCards at select retail locations, which will enable them to receive free transfers and lower fares. Occasional riders—such as tourists and most Harvard students—will have to purchase disposable paper CharlieTickets at subway and bus stations and will have to pay surcharges and an additional transfer fee. In other words, the MBTA fares are designed for working people who truly rely on the services it provides. At the very least, the changes show that the MBTA does have regular users, and those least...
...Harvard students, who live along a subway line and use the T only occasionally, the MBTA’s proposed fare restructuring may seem to be little more than an inconvenience. But those with a social conscience should shelve their self-interested frustration—or misplaced altruism—and support a fare structure that will make the T both economically viable and fairer, even if they don’t work for the MBTA...
...intended to be somehow progressive by helping low-wage commuters, toll prices have already been built into housing prices and wages, so it’s clear that this matter did not warrant such extreme action. In a choice to essentially grant a subsidy to either motorists or subway passengers, the state of Massachusetts has chosen the former, and in so doing, demonstrated its backwards priorities...