Word: successer
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...Traditionally, a television's show success hinges on reaching a particular market on a particular night. But HSM's success has been built less from high viewer ratings than generating buzz - and buying - connected to the show. "HSM showed a [show's success] doesn't just happen on one night," says Ross. "You weave it together, forming a partnership between programming and marketing. You go different places to reach different people." The franchise had good timing; HSM's appearance coincided with the rise of a global middle class that's equipped to absorb it. When it first came...
...Such success is testimony to Disney's deft globalization policy. The company left the tunes and story intact worldwide but added local flavor by region. Disney's basic marketing formula for the film's release abroad: find a local star to serve as a bridge between the Disney content and the local market. In Poland, fans watch HSM videos that splice together scenes from the original movie dubbed by fresh-faced Polish pop stars. On Israel's Disney Channel, a Gabriella lookalike sings soulfully in Hebrew. In India, the entire sound track has been re-recorded in Hindi, with Indian...
...more of the same from the Harvard women’s golf team this weekend. At the Lehigh Invitational, the Crimson paced through the field with rounds of 315 and 321 to notch its fourth victory in four tournaments this year. Now Harvard is confident it can carry this success through the offseason and into the spring, when the team will be favored to pick up a second consecutive Ivy championship. “It’s definitely great to get these results, but this is by no means our aim,” junior Claire Sheldon said...
...ball. They made us kind of be one-dimensional.” Part of the problem has been the loss of junior Cheng Ho and sophomore Gino Gordon to injuries over the last couple of weeks. Gordon returned this week and received more carries for more success as the game wore on Saturday, including the game-sealing touchdown run. The Crimson entered the contest with the second-best rushing offense in an admittedly pass-happy Ivy League, but managed just 3.0 yards per carry and 88 yards against a Princeton defense that was giving up 154.0 yards per game...
Though predicting the success of a season and a team’s newest players from one exhibition game is a risky exercise in extrapolation, the No. 20 Harvard men’s hockey team has plenty of reasons for optimism after its 3-1 win over Quebec Trois-Rivières in Friday night’s exhibition game at the Bright Hockey Center. In a game that the Crimson hoped would help Harvard’s seven freshmen acclimate to college hockey, the Crimson freshmen were the ones who found the back of the net. Freshman Alex Killhorn...