Word: successful
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Dates: during 1930-1939
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Last week the Christian Herald decided that, among rural clergymen in the U. S., Middletown's George Gilbert had most to tell about his life. Harper & Brothers, when their Horse and Buggy Doctor was a success last winter, had asked the Christian Herald to discover a parson as kindly and old-fashioned as best-selling Dr. Arthur Emanuel Hertzler. The Protestant monthly (most successful in the U. S.) opened a $250 contest for 500-word descriptions of rural parsons, received 1,000 entries. Paron Gilbert will write, Christian Herald will print serially, and Harpers will publish in toto next...
Next printing of Pocket Books was 25,000 copies of each title. With these in his pack, Prospector de Graff will plunge boldly into the great U. S. literary desert. Behind him he leaves a big question mark: Can he equal the success of Penguin Books and Tauchnitz Editions in Europe (combined sales of 25,000,000 a year...
Quicksand? With the exception of smart Simon & Schuster, who have a share in the business, most publishers were skeptical. Said one: "We are cooperating because of all the agitation for cheap books and the success of cheap books in Europe. We feel we ought to give it a chance-to show that it won't work here. If we thought it would really go, we would hesitate much longer about letting him have our plates." Said another: "The price is still too high for paperbound books-they have to sell at 10? or 15?, compete with magazines." A third...
Manhattan's liberal News was 20 years old this week. In contrast to its anemic colleague, it is the most successful newspaper ever established in the U. S. The News has a daily circulation of 1,848,320, which is more than half the total circulation of all Manhattan's morning papers put together, the largest daily circulation in the land and third largest in the world (the London Daily Express has 2,466,323, the Herald over 2,000,000). The Sunday News sells 3,464,290 copies, a bare 300,000 less than London...
...personality into the medium of a newspaper. It was Patterson who ordered the story of his divorce played on Page Two, who decided his marriage to Mary King, editor of his woman's page, was worth only a Page Four position. Publisher Patterson's formula for success is to give the people what they want, but the reason it works so well on the News is that he knows the people's taste infinitely better than any other newspaper publisher. Since he got out of college he has studied in only one textbook: the People...