Word: successful
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Dates: during 1940-1949
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...famous barber is Marinus van Rooijen, 49, who attributes his success to a secret fluid. His first patient was a young farmer named Klaas Tolner, who now has three inches of gleaming blond hair on his once egg-bald pate. "It's been cut three times already," Klaas grinned last week. "Now the girls will look at me again...
...Rooijen charges 350 guilders ($132) for a course of treatments. He does not claim success in every case; he promises to refund the fee (less 1 guilder per treatment for the first six weeks) if, after a year, there is no "clearly visible" growth of hair. The procedure is to brush the patient's scalp, apply the secret fluid, then brush the scalp again. Van Rooijen will not allow an analysis of his formula by Dutch medical men, who are skeptical of his claims.* If the doctors want to see results, says the barber sharply, let them look...
...irradiating the blood with invisible ultraviolet rays helps in some diseases, notably blood poisoning. Three years ago Drs. Valinta P. Wasson, George P. Miley and Preston M. Dunning of the New York Infirmary decided to use the technique on children with acute rheumatic heart disease. Last week they reported success in 22 consecutive cases...
Anthropologist Geoffrey Gorer, taking a hard look at his stricken countrymen, said: "His success . . . is almost entirely based on his personal appeal. To the English he is exotic, and since he is a foreigner who won't be around tomorrow, they let themselves be swept along by his personality. His appeal is emotional, and his openness and lack of shame are most welcome. He makes love to his audience...
Joyce himself visited 15 stores and, like the other executives, demonstrated and hawked his product with the vigor of an oldtime pitchman (see cut). The results: usual Saturday sales of Spred-Satin quadrupled, purchases of other Glidden paints doubled. It was such a success that last week Glidden Co. planned to repeat the performances in Chicago, Baltimore and St. Louis...