Word: successful
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Dates: during 1940-1949
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Despite Seventeen's success, advertising has been getting harder to sell (Seventeen's 1948 ad receipts of $3,300,000 were slightly below 1947). Owner and part-time Publisher Walter Annenberg decided it was high time he had a full-time publisher to get promotion, advertising and editorial departments working together to plug the magazine. With his Philadelphia Inquirer, pulps (Official Detective Stories and Gags) and a string of daily racing forms, he was too busy to do the job himself, but Alice Thompson seemed just the hand to entrust it to. To fill her old spot...
Microscopic Success. Both school boards set to work. King George bought a microscope for the Negro Training School, installed a new pump. It collected some 2,000 secondhand books for the library, bought some typewriters and added a stenography course...
Mama Says So. Berle's success on television is a curious byproduct of repeated flops in both radio and movies-a special irony for pushy Milton Berle, who has lived his life to feed what he calls "my great want to conquer." The flops hurt deeply and worried him about his appeal to a mass audience. But they forced him into well-paid jobs in nightclubs, where live audiences kept his talents supple. Meanwhile, more successful comedians were falling into the lazier habit of peering at scripts through spectacles...
...Berle. Through the years, hard-working Comic Berle drove himself so overbearingly to fulfill his destiny that many a bitter show-business colleague came to regard him as a gag-stealing braggart. Now, having conquered at last, Milton seems to be living down his bad reputation. Success agrees with him. Says George Jessel: "He doesn't have to try so hard now, and so he's not so liable to be stepping on other people's toes." Once damned by many who had to work with him on the way up, he now has the respect...
...Come. Three months ago, convoyed by a housekeeper, valet and chauffeur, Berle moved into a sumptuous nine-room bachelor apartment on Manhattan's Upper East Side. There he keeps in touch with Broadway and Hollywood through two phones in each of four rooms. Aside from mellowing him, success has awakened some tony tastes that amuse old acquaintances. He has recently taken to Homburgs, dark, dignified suits, fancier restaurants, and an occasional pose of world-weariness...