Word: successful
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...anniversary number out last week, Mad printed 1,300,000 copies, a 100% increase in a year. What is more, Mad is solidly in the black though it carries not a line of advertising, has spent only $350 on outright promotion. In fact, the essence of Mad's success is its nimble spoofing of promotions of all kinds. In its parodies of advertisements and travel stickers, vending machines and lovelorn columnists, Mad is a refreshingly impudent reaction against all the slick stock in trade of 20th century hucksterism, its hopped-up sensationalism, its visible and hidden persuaders...
...What-Me Worry?" Most fascinating aspect of Mad's success is that its spoofs appeal mainly to teenagers. They bombard Mad's tiny editorial offices just below Manhattan's Greenwich Village with some 400 fan letters a day, wear T shirts emblazoned with the .face of Mad's grinning imp Alfred E. ("What-me worry?") Neuman, and treasure old issues like collector's items. Maddiction also has become a cult in some adult circles. Comics Ernie Kevacs, Bob and Ray, Henry Morgan and Orson Bean contribute frequently and willingly for next to nothing...
...Using the standard comic formula-32 pages, newsprint, four colors, a 10? price tag-Mad was just holding its own when Gaines played a hunch in 1955, switched to semi-slick paper and higher quality black-and-white drawings, upped the price to 25? and promptly had a boffo success. The magazine now clears $43,000 an issue...
...success of the campaigns is amply demonstrated by the fact that grocery sales are still soaring. Last week the Great Atlantic & Pacific Tea Co. reported record sales and profits for the seventh year in a row. As one West Coast adman says, "Mrs. America doesn't just buy what she needs; she buys what she wants...
Deltec's success has inspired imitators; two new open-end investment funds and several Wall Street-type firms are now busily stimulating the securities market. From his marble-walled Rio office and his spacious Copacabana Beach home, Dauphinot is looking beyond Brazil for other back roads for his thundering jeep-herd to travel. Newest challenge: the undeveloped capital markets of Argentina...