Word: successful
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Dates: during 1950-1959
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...flash too swift for conscious perception. The station promised to keep FCC posted on the experiment; so far, a spokesman admitted, the results in the station's mail volume have been as subliminal as the message. But the trade weekly Broadcasting found two radio stations that reported success with a similar method: short announcements slipped quietly into natural pauses or over a musical background. Not really subliminal, they are consciously perceptible-but just barely. KLTI in Longview, Texas calls these commercials "Radio Active Iso-Spots," explains: "They get in underneath and spotlight attention, just like an isotope in medicine...
...outstripped its performance. Like Walt Disney's learned japery (see below), Conquest's science reporting avoided condescension and cuteness, but the commentary suffered from a kind of Sunday-supplement inflation that too often made the pictures seem inadequate or anticlimactic. Cured of this fault and with greater success in getting some of its scientists to sound like the human beings they really are, Conquest should be not only good for the viewer but more fun to watch...
...Hands ransacked the headquarters at No. 7 Persian Street; they searched Shoghi Effendi's safe-deposit box without success. All week long they met in secret session, were tight-lipped about rumors of stormy rivalry between two candidates for Guardian-one of them said to be an American. At last they announced the solution: there would be no new Guardian at all, but a nine-man council of Hands at Haifa, titled "Hands of the Cause of God on Holy Land." The new body will have no power to interpret scripture...
...Riss, 54, who founded the family-owned corporation in 1930, got out of the presidency in 1950 to turn to other pursuits (real estate, cigar business, oil leases). University of Kansas-educated Bob Riss, who once said candidly, "It's much easier to climb the ladder of success if your father owns the ladder," took over the presidency at 23, decided to withdraw after his self-made, hard-driving father began stepping back in to make more and more of the decisions; he will remain as a director and substantial stockholder. Now facing the elder Riss: a drop...
...drive exceeded the effort made last spring by 113 pints, and the previous peacetime record of 960 pints set in 1954. Lyss attributed part of the success to the fact that Law School donations were more than doubled...