Word: successful
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Dates: during 1960-1969
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...reason for this success is that student radicals have finally learned how to play upon liberal sensibilities to get what they want. They understand that the predominant ethic at American universities is liberal and humanitarian. Instead of offending the academic community as they did in the past with raucous demonstrations and tyrannical statements, they have learned how to use liberalism to get what they want...
...doubt another important factor in the success eduation is Vietnam. These radical students were the ones who led their professors and school administrators to doubt the war. They were there first with their demonstrations and sacrifices. They have proved their legitimacy. University administrators find it hard to be on the authoritarian end of things. They don't want to be caught squashing another Montgomery...
Peace quickly became a rosy success. During the war, the Meillands had barely managed to hang on to a remnant of their rose-growing business near Lyon. Now, with royalties pouring in from the U.S., they were able to buy a chunk of expensive land on the Riviera and make a fresh start. In less than a decade, the Peace rose was blossoming on some 30 million bushes throughout the world. "How strange to think," wrote Francis Meilland in his diary, "that all these millions of rosebushes sprang from a tiny seed no bigger than the head...
Alain Meilland, 27, a fifth-generation rose-grower who now heads the business, has a personal income of close to $200,000 a year. At least 10% of the millions of rose plants sold in the world every year, he says, are Meilland's. Since the success of Peace, professional rose-growers around the world buy his breeding stock, propagate it by grafting, and pay him royalties of 100 to 500 on each bush they sell. "We are a research laboratory whose sole purpose is to create beautiful roses," says Alain, as he points proudly to the family...
...Meillands trace their business success to a trip that Francis Meilland made to the U.S. in 1935. He traveled 15,000 miles cross-country in a secondhand car and studied the American rose industry-from breeding to selling. When Meilland went home, he became the first in Europe to use color plates in his catalogues and promote sales campaigns with colored posters He also fought persistently for European patent laws that would protect his new plants. Until his lobbying achieved success all over the Continent, his best products were pirated by competitors Today, with the law behind it, the Meilland...