Word: successful
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Dates: during 1960-1969
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Whatever happens to the Mets this week, baseball is sure to profit by their stunning success during the season. All through the '60s, baseball has been on the verge of transforming itself from the national pastime into the national bore; it has lost considerable stature as the more colorful and violent games of hockey and football have won increasing prominence. But with one brave stroke, the 1969 Mets reversed that trend. Their own exhilarating transformation from hopeless clowns to heroic champions has extricated baseball from its beer-and-TV tawdriness and elevated it to the realm of myth...
...common to all human societies but is regarded as a moral decision to avoid the hazards of inbreeding, is, in fact, instinctive. Just as evolution forbids self-pollination to the hermaphrodite flower, so evolution prohibits incest in man. "In a stable world," he writes, "[inbreeding] allows, it even guarantees, success. But in a changing world it brings disaster. For the inbred race in plants, animals or men is uniform and predictable like a variety of potato. Faced with new situations, new environments, it is quickly displaced in competition with the adaptable out-breeding races or species...
Second Banana. The show was conceived by Co-Producer Doug Schustek, and he was so sure of success that a pilot was never shot. All Namath did was an eight-minute presentation film, trading unrehearsed gags with the program's second banana, Writer Dick Schaap (TIME, Sept. 19). Executive Producer Larry Spangler claims that within 24 hours after putting the show on the market, he had signed up sponsor Bristol-Myers and peddled a 15-week package to 38 U.S. TV stations. Seven have been added since; a non-network syndication show has rarely, if ever, caught...
...prescribed for persons with heart problems." The setting was Kuala Lumpur's Hotel Mirama, and the host was a man from Prodintorg, the Soviet agency in charge of food exports. He was promoting Russian seafood, but the sales luncheon was neither a gastronomic nor a commercial success. Oily sardines were served with Georgian brandy so medicinal-tasting that it is sometimes known as "Stalin's Revenge." There was also dry shrimp with sweet champagne, sea kale and vegetables in tomato sauce and seven other tinned seafoods-but no bread or crackers to go with them. The Soviet sales...
Button Microphone. Tully, a Washington columnist, has specialized in books that "reveal the truth" about Government agencies. His purpose this time is to demonstrate the pervasive and gigantic nature of the U.S. espionage establishment. Tully credits U.S. espionage experts with remarkable success. To hear him tell it, hardly a sparrow falls to earth in the world without a U.S. spy taking note. The book is filled with what might be called incidental intelligence. In Jordan, a U.S. agent was told a week in advance of the date of the planned 1967 Israeli offensive. (The U.S. believed the information, but Nasser...