Word: successful
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Dates: during 1970-1979
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...SUCCESS STORY has always held a cherished place in American literature. American readers cheered along as an excusably impoverished hero strove for the big business deal, the big money, and the big time. The hosts of explanations suggested for this popularity run from the Freudian (a need for vicarious gratification and fulfillment, experienced by armchair moneymakers) to the conspiratorial (sedatives written by a malevolent ruling class to substitute for the real thing) to the jingoistic (pride in the American inventions of Individual Initiative and the free market...
When Max Boas and Steve Chain set out to write Big Mac: The Unauthorized Story of McDonald's they had their hands on what should have been the material for the modern success story. For McDonald's accomplishment has been compared to that of the man who invented the paper clip. They took the lowly beef patty and made an ideology out of it. How did dining under the heavenly golden arches become a transcendental experience, capturing national enthusiasm with a fervor surpassed only by the space program and World War II? How did just another greasy burger joint become...
...miracle was not achieved by the likely nominees for the innovative-entrepreneur success spot, the McDonald brothers, a hardworking pair who ran a Southern California highway restaurant where they turned out tasty hamburgers by a quick, then-unique process--the assembly line. Instead, McDonald's became what it is today by means of a basic capitalistic technique known as "stealing somebody's else's idea...
...doctor feels the same anguish as her patients, that she knows it's incurable, and that she feels guilty about uncovering the running sores of the soul, then dismissing then in a brisk and cheerful way--all of these are convincing reasons why a seeming model of sanity and success should suddenly break. But Bergman has demonstrated more effective ways of revealing this. The viewer feels so insulted and manipulated by the overexplicit technique of this dream-sequence that he is almost too preoccupied to concentrate on the unfolding story of Jenny's breakdown...
Gauld attributed the lack of success in getting renewals to misrepresentation in the promotional letter. "The type of magazine promoted in the mailing pieces suggested articles that would have deeper education content than what was produced taking the issues as a whole," she said. She added that the Harvard Alumni flavor of the magazine was unappealing to national readers and that "this was a difficult problem to overcome...