Word: successful
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Dates: during 1990-1999
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...economic progress was assumed, freeing them to focus on idealism and personal growth. Young Xers, however, lurched through the recession of the early '80s, only to see the mid-decade glitz dissipate in the 1987 stock-market crash and the recession of 1990-91. Gen X could never presume success. In their new book Rocking the Ages, Yankelovich's Smith and his colleague Ann Clurman blame Xers' woes on their parents: "Forget what the idealistic boomers intended, Xers say, and look instead at what they actually did: divorce. Latchkey kids. Homelessness. Soaring national debt. Bankrupt Social Security. Holes...
...have to take what I can get in this world because no one is going to give me anything." And 71% of Gen Xers--a higher percentage than their parents or grandparents--believe "In this world, sometimes you have to compromise your principles." Do they identify more with success or integrity? More than half choose success; only a third of their elders select...
...Xers and matures say, "Material things, like what I drive and the house I live in, are really important to me." Only half of boomers feel that way. Fewer twentysomethings seek "a simpler life," and, strikingly, a third of them agree that "the only meaningful measure of success is money...
...success, Mohajer's attitude (the vinyl cover of her appointment book reads F___ IT!) is distinctly Gen X, light-years from boomers' idealized image of their own youth, forged in the crucibles of the civil rights, antiwar and feminist movements. Is there a generation gap? "Oh, my God, I'd have to say yeah!" she answers. Before Hard Candy, she wanted to be a plastic surgeon, a goal her father, a cancer researcher, opposed. "My dad does not believe medicine should be used for high-class fashion--it puts patients at risk," she explains. "But I think...
...secret of Midwest's success is niche marketing: customer-first service to business travelers from underserved locations in the Midwest, plus nonstop flights to major cities elsewhere. For both, customers pay extra to be pampered. Those premium fares in turn pump up Midwest's revenue per passenger mile, or yield. Midwest's 24 DC-9s feature leather seats set two by two with no center seats. Dealing with a third fewer seats than standard passenger planes have, flight staff can give more individual attention. Besides, says Bob Bell, president of the Greater Omaha Chamber of Commerce, "they have hot, freshly...