Word: successful
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Dates: during 1990-1999
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...media companies feel compelled to lock up as much brand-name content and distribution as possible so they will have product and expertise ready for the digital age. "In order for these big companies to stay competitive, they have to do that," says producer Jerry Bruckheimer. "Warner has had success with the WB, Fox has their network, and now Paramount has theirs...
...there were an easy answer, nearly every other writer on earth would by now be beavering away at imitations of Rowling's formula for success, and the world would be teeming with best sellers about prepubescent wizards attending bizarre boarding schools somewhere in the north of Britain. And, in fact, it is not particularly hard to figure out the rules governing the Harry Potter books. Place appealing characters in interesting but perilous situations and leave the outcome in doubt for as long as possible. Nothing new here, nothing that storytellers as far back as Homer did not grasp and gainfully...
...great story," she concedes. "I would have liked to read it about someone else." But the tale came to define her, the product of a middle-class family and a university education, as a welfare mom who hit the jackpot. Worse, some papers began using her success as an implied criticism of poor, single women who lacked the gumption to write themselves off the dole. "That's absolute rubbish," Rowling says. "This is not vanity or arrogance, but if you look at the facts, very, very few people manage to write anything that might be a best seller. Therefore...
...business motive behind these shows--and other new series with major teen characters, or spin-offs of teen hits (The Parkers, Angel, Time of Your Life)--is simple enough: success breeds imitators, and the large (about 31 million), fickle 12-to-19-year-old demographic draws ad money. But the economics alone don't explain the high school vogue, nor why the shows include a couple of the fall's better premieres. True, high school programs are still often mired in soap-opera plots--see the randy Manchester, whose early glimpses just miss so-bad-it's-good status...
Ultimately, this may become a solid unit, but Harvard's success will depend upon how fast it matures...