Word: successful
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Dates: during 2000-2009
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...page views. The rest can sell for as little as 15¢ - but legions of devoted followers pull in the necessary volume. In July, Huh's sites attracted a total of 10.4 million unique visitors, many of whom logged on multiple times a day. His online success has even landed him speaking engagements in the venerable newsrooms of the Guardian and the New York Times. "There's no way on the planet this should actually work," Huh says of his business plan. "But it's working...
...what's the secret of Huh's success? Part of the charm of his sites is that they appear to be put together by rank amateurs. "It's on purpose," says Huh. Actually, they're carefully cultivated by 20 staffers, mostly Seattle-based, including a lapsed lawyer and a former investment banker. The company is hiring roughly one staffer a month and gets some 100 applications for every position. Applicants should not offend easily and must have held a job they hated, says Huh, to better appreciate the joys of spending their days perusing funny photos. Plus, he says...
...bill, the fact is you've never had it so good, at least in terms of what you pay for every calorie you eat. According to the USDA, Americans spend less than 10% of their incomes on food, down from 18% in 1966. Those savings begin with the remarkable success of one crop: corn. Corn is king on the American farm, with production passing 12 billion bu. annually, up from 4 billion bu. as recently as 1970. When we eat a cheeseburger, a Chicken McNugget, or drink soda, we're eating the corn that grows on vast, monocrop fields...
...food we buy, which means that much of our record-breaking harvests ends up in the garbage.) And Bon Appétit supports a low-carbon diet, one that uses less meat and dairy, since both have a greater carbon footprint than fruit, vegetables and grain. The success of the overall operation demonstrates that sustainable food can work at an institutional scale bigger than an élite restaurant, a small market or a gourmet's kitchen - provided customers support it. "Ultimately it's going to be consumer demand that will cause change, not Washington," says Fedele Bauccio...
...about the allure of Ivy League schools. And I went to Brown as an undergrad, did a fellowship at Harvard, and taught writing at Dartmouth's business school. So I love those places, but I don't think you need to go to schools like that to be a success...