Word: suck
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This is a market that someone should have gotten into a long time ago. As one of the guys behind the Yankees Suck empire said yesterday, "There's a lot of Yankee-haters out there." And never more than this weekend, as the Sox and Yanks met at Fenway Park in the postseason for the first time ever. (I'm not even going to attempt to describe the intensity of the rivalry here. If you're curious, wear a Red Sox hat into Yankee Stadium sometime and find out for yourself...
...Yankees Suck? A couple of recent college graduates and Red Sox fans who don't want their names used here. They've all got real jobs, but in their spare time they have made it their mission, as their Web site (www.yankees-suck.com) boasts, to get all of "Red Sox Nation outfitted in this shirt...
...shirts aren't licensed by Major League Baseball, and the Red Sox won't sell them because, according to one of the bosses of Yankees Suck, "they won't let us say 'suck' with a major league team." The Yankees haven't signed off either, and one of the shirt vendors says he's "sure the Yankees will be calling us soon...
...meantime, Yankees Suck has inspired its share of knock-offs. No fewer than half a dozen varieties of the shirt were on display in the bleachers at Fenway over the weekend, from the blunt white-on-red "Yankees Suck" to the effete calligraphy of "Yankees Suck," gold-on-blue...
...ringleaders of the Yankees Suck racket disdain such imitations. "There's some fake Yankee-haters out there," one sneers. "They're imposters. They're out there to make a buck. We're out there to hate the Yankees...