Word: suck
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...with the expensive car winding down a scenic road in some exotic location? Terrific imagery, stunning visuals. It might even have won an award. But it's a waste, writes Mark Stevens, president of MSCO, a consultancy based in Purchase, N.Y., and author of Your Marketing Sucks, which hits stores in July. "Find me one single human being who bought a car as a result of one of those ads," he implores in the book's first chapter. Stevens knocks the Clio awards and praises the effectiveness of tacky infomercials and "extreme marketing" like personalized birthday discounts, which he believes...
...still think they still suck sometimes, but I wouldn’t want it any other...
...greatest thing about Harvard athletes is that they frequently suck. And we get to watch...
...actually knew the athletes I wrote about. I’m one of those caustic fans, who—while in their heart they desperately want their teams to win—when watching a game spends as much time telling their favorite players how much they suck as cheering when they succeed. Being detached from the athletes here allowed me to bring that mentality to Harvard sports...
Gotcha. We'll be watching. Let me know if I suck, all right...