Word: sucker
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Such stunts succeed because they are more than ballyhoo. Rose is compared interminably with Barnum, but unlike Barnum he does not play the public for a sucker; he gives his customers their money's worth. The World's Fair Aquacade, as Rose said, "spelled the death of the 25? peep show by giving good entertainment for 15? more." And Rose is never afraid of splurging. He casts whole bakeries upon the waters, knowing that the more bread there is, the more dough it contains...
...lavish spender, Rose is also a tough bargainer. "Only a sucker," he once remarked of picture-buying, "pays the price asked." Accused of being "slow with a buck," Rose retorted: "Sure, but do you know anybody who is faster with a hundred thousand...
...Sucker. In Salt Lake City, Sally McClurg, 11, lugged 1,875 pennies to school to buy a War Bond, confessed she had saved her pennies day by day since May 1943 when she swore off lollipops...
Rear Admiral Jesse Barrett Oldendorf, commanding a powerful, balanced task force, put into effect his policy of "never give a sucker an even break." If the Japs were suckers enough to try to drive through the Strait, he meant to let them come. They came, into the twelve-mile-wide pass between Hingatungan and well-named Desolation Point...
...time the sucker has spent up to a hundred dollars, he usually gets tired and quits. For his money he has received a tune any hack composer could turn out for $5, a printing job worth $7.50, a cheap $1 acetate recording...