Word: suckering
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...giving without taking, and as a result even our giving is viewed with suspicion. Gratitude cannot be banked in the Soviet Union. Each transaction is complete in itself without regard to past favors. The party of the second part is either a shrewd trader to be admired or a sucker to be despised...
...marital freewheeling and ambassadorial roving has left 52-year-old John Peyton Trimble irrepressibly convinced that "experimentation" is the first rule of behavior, "essential to the courage to be oneself." His politically gifted son rigidly practices a contrary rule: "Never bet against the house-don't be a sucker-be the house." As in his other books (The Nice American, The Center of the Stage), Novelist Sykes cleaves right to the secret core of his characters-ex-Communist literary snobs, envenomed small-town society queens, Point Four evangelists, coronary-conscious manufacturers. But this time he has also hacked...
What are the arguments in favor of Fair Trade? The druggists' association maintains that it protects the consumer from "sucker prices" (loss-leaders) and the manufacturer from losing good will. The Fair Traders argue that the law gives the small businessman a chance to compete on equal terms with large distributors, who normally buy in quantity and can sell for less. (The druggists also contend that a 1951 Neilsen survey shows that drugstore prices are actually lower, on the whole, in Fair Trade states.) Says Sunbeam Corp., one of the biggest backers of minimum prices: "Without Fair Trade...
...every occasion, may be the answer-so far as there is one. Business management's first solution to every problem, frequently its only one, is to increase the budget for advertising and public relations. The principle is that if you keep on saying your service is magnificent, the sucker will believe you against the testimony of experience. The millions of dollars spent on the traveler's credulity would be better spent getting him where he wants to go with reasonable dispatch
Another change would put stricter limitations on the movement of the linesmen to discourage the "sucker shift." And, to lessen the number of short kicks, the use of a three inch tee may be permitted instead of the present one inch...