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...handful of enterprising entrepreneurs find that attitude anachronistic. They're trying to make space in Asia's $5.2 billion music market for legal downloads. In 1999, Sudhanshu Saronwala quit his job as the managing director of MTV Asia to co-found the Singapore-based online-music store Soundbuzz. The venture made little progress for four years, but after iTunes proved a commercial success last year, Saronwala is trying again. "The labels have seen that online can be a real, viable distribution channel," says Saronwala. "The domestic labels as well as the internationals?everybody has pretty much embraced it wholeheartedly." Soundbuzz...

Author: /time Magazine | Title: Where's the Music? | 9/6/2004 | See Source »

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