Word: suds
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Dates: during 1960-1969
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Almost a decade ago, Georges Héreil, then head of France's Sud-Aviation and now president of Simca, found to his frustration that selling abroad is beset with problems. Slid had two products in worldwide demand-the Caravelle jet and the Alouette helicopter. But Héreil had almost no aides capable of coping with the global market. "It was really difficult," he says, "to find executives who understood how to deal with people from other countries." Out of that experience has grown a nonprofit business school with the novel purpose of training rising managers of international...
...second prototype in the summer of '68, and have their SST operational by 1971. The British Aircraft Corp. is building the nose and tail sections for the 1,450 m.p.h., 140-passenger Con corde. Britain's Bristol Siddeley is mak ing the engine. France's Sud-Aviation is responsible for the wings and midsection. To break even, the builders will have to sell about 140 Concordes at $16 million each; already 60 are on order, including eight for Pan Am, six apiece for TWA, United and American airlines, three for Continental, and two for Eastern...
...didn't he say that the Concorde will be first? Engineers from B.A.C.'s partner, Sud-Aviation of France, recently came back from a trip to the Soviet Union with word that Russia's 1,550-m.p.h. TU-144 transport probably will be in the air some time before the Concorde's maiden flight in February...
...faced as they are at being No. 2, the B.A.C.-Sud combine's greater problems are in their own high-flying costs. Though the builders insist that the Concorde will be in service on schedule in May 1971, expensive engine and wing changes have had to be worked into the original design to guarantee a 4,000-mile range with ample fuel reserves, and thus quiet complaints that the plane was too short-legged for reliable, nonstop transatlantic flight. Those modifications, along with a "stretched" cabin which boosts passenger capacity from 118 to a more profitable 136, have helped...
...country to devise alone. Britain and France shared an exhibit of their supersonic Concorde, taking advantage of the lone air-transport realm in which the U.S. lags, pointed proudly to 47 orders already on the books for the still unbuilt plane. The French government seized the occasion to order Sud-Aviation to build 13 more of its twin-jet Caravelles, and France's Nord-Aviation showed off the twin-engined Transall cargo plane that it has developed with five German firms...