Word: suds
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Dates: during 1960-1969
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...past nine years when it seemed unlikely that the Concorde would ever be built, much less get off the ground. Incessant wrangling between France and Britain about entry into the Common Market threatened an embarrassing end to the project. But through all the bickering, technicians of France's Sud Aviation and the British Aircraft Corporation got along famously. For them, at least, the Concorde has more than lived up to its name, producing the kind of amity that De Gaulle seems determined to frustrate. Said Britain's Minister of Technology, Anthony Wedgwood Benn: "Engineers have great respect...
...points out that 90% of the capital supporting American expansion in Europe is itself European. "American superiority," he insists, "is not basically a question of dollars but of industrial structure, far-sighted vision and unified command." He vividly emphasizes this in a chapter comparing the European supersonic transport, Sud-Aviation's Concorde, with the Boeing SST. He finds the Boeing model far superior. Yet the search that created the Boeing was based on two scientific advances that were made in Europe: the swing-wing plane and development of the highly stable metal titanium...
...British-French supersonic Concorde 001 took its first trip last week, but the journey was only a matter of a mile at the Sud Aviation plant at Toulouse, France. With front wheels jacked up so that the 38-ft. tail structure could slip through the hangar doors, the graceful goose was towed to a suitable display area where this week some 800 airline officials and members of the press will get a look at the craft. If all goes according to plan, the 191-ft. prototype will take off on its maiden flight...
...what they want. Common Market tariff reductions have brought increasing competition from abroad, and now Fiat, for the first time, is about to be challenged by an Italian firm. State-owned Alfa Romeo, which has decided to produce low-priced, medium-sized cars, is building a plant called Alfa Sud near Naples; it expects to turn out 300,000 cars annually...
Fiat, which objected to a "fragmentation of the industry," fought hard to stop the government-sponsored Alfa Sud project. But Alfa President Giuseppe Luraghi was the better lobbyist. "By 1981, automobile production in Italy will double to around 2,600,000 cars," said Luraghi. "We intend to participate in that market, and we hope to have at least one-fourth...