Word: suds
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...British-French supersonic Concorde 001 took its first trip last week, but the journey was only a matter of a mile at the Sud Aviation plant at Toulouse, France. With front wheels jacked up so that the 38-ft. tail structure could slip through the hangar doors, the graceful goose was towed to a suitable display area where this week some 800 airline officials and members of the press will get a look at the craft. If all goes according to plan, the 191-ft. prototype will take off on its maiden flight...
...what they want. Common Market tariff reductions have brought increasing competition from abroad, and now Fiat, for the first time, is about to be challenged by an Italian firm. State-owned Alfa Romeo, which has decided to produce low-priced, medium-sized cars, is building a plant called Alfa Sud near Naples; it expects to turn out 300,000 cars annually...
Fiat, which objected to a "fragmentation of the industry," fought hard to stop the government-sponsored Alfa Sud project. But Alfa President Giuseppe Luraghi was the better lobbyist. "By 1981, automobile production in Italy will double to around 2,600,000 cars," said Luraghi. "We intend to participate in that market, and we hope to have at least one-fourth...
Almost a decade ago, Georges Héreil, then head of France's Sud-Aviation and now president of Simca, found to his frustration that selling abroad is beset with problems. Slid had two products in worldwide demand-the Caravelle jet and the Alouette helicopter. But Héreil had almost no aides capable of coping with the global market. "It was really difficult," he says, "to find executives who understood how to deal with people from other countries." Out of that experience has grown a nonprofit business school with the novel purpose of training rising managers of international...
...second prototype in the summer of '68, and have their SST operational by 1971. The British Aircraft Corp. is building the nose and tail sections for the 1,450 m.p.h., 140-passenger Con corde. Britain's Bristol Siddeley is mak ing the engine. France's Sud-Aviation is responsible for the wings and midsection. To break even, the builders will have to sell about 140 Concordes at $16 million each; already 60 are on order, including eight for Pan Am, six apiece for TWA, United and American airlines, three for Continental, and two for Eastern...