Word: sudser
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Dates: during 1960-1969
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...Cold. Beleaguered Lever is doggedly fighting back with a new Cold Water All, a low sudser that works in cold water and is being pushed in a series of TV commercials stressing that women could go on washing even if the hot water were turned off in cities across the U.S. Lever claims that it saves the cost of heating 30 gallons of hot water for each machine load, is easier on delicate fabrics, and prevents shrinkage. But the job of propagandizing skeptical housewives into believing that cold water washes as well as hot will be long and costly...
Died. Helen Trent, 28, queen of the soap operas, oldest sudser on the air (by three weeks over Ma Perkins), veteran of no husbands but of romances with every sort of fellow from handsome billionaires and hypnotists to psychotics and smooth-talking thugs, cause of a movie tycoon's suicide, a rancher's self-exile to a banana republic, once heard by 4,000,000 listeners on 203 CBS affiliate stations; of hardening of the kilocycles (despite respectable ratings); in Manhattan...