Word: sudsier
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Dates: during 1950-1959
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...ordinary people, and consequently the mixed feelings with which they have received our generosity. At this point we find two individuals confronting each other in Mr. Goodfriend's pages--a baffied American advertising executive, evidently stuck on the problem how further to exploit the "X" in LUX ("New! Faster! Sudsier! So Safe!"), and a primordial-looking Chinese oldster, complete with whiskers and pipe, peering quizzically at us through Chinese eyes. The subsequent illustrations of what WE SAW and what THEY SAW ("WE SAW output raised by tractors and other machinery": "THEY SAW wheels, gears and gasoline that mystified and humiliated...
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